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    Regional patient acquisition for HIMS AMEs

    Pilots with complex medicals will travel to find the right HIMS AME.

    Are they finding you first?

    PlaneLists identifies FAA-certificated pilots approaching medical renewal in your region and runs targeted monthly postcard campaigns that keep your HIMS practice visible before they choose another AME.

    Not HIMS-designated? Self-service renewal campaigns are available for standard AME practices.

    Pilot Coverage Calculator
    Live FAA data

    ~246

    HIMS AMEs serving the entire United States

    690K+

    FAA-certificated pilots nationwide

    Complex

    FAA medical cases require higher-trust, specialized outreach

    200-mile

    Regional HIMS targeting radius

    90-day

    FAA medical renewal targeting window

    Pilot counts based on FAA public airmen data. HIMS AME counts based on publicly available FAA designee information. Campaign volume varies by region and renewal window.

    Built for HIMS-designated AMEs

    Trusted HIMS AMEs are hard to find.
    Your practice shouldn't be.

    Pilots navigating complex medical histories don't have many options. When renewal approaches, they begin searching for a trusted HIMS AME. Your postcard puts your name in their hands before that search begins.

    Why HIMS AME marketing is different

    Pilots who need HIMS support don't just search locally.They search for the right doctor.

    Standard AME marketing is about proximity. HIMS AME marketing is about trust, visibility, and timing. The dynamics are fundamentally different — and generic AME postcards are not enough.

    HIMS AMEs serve a regional, not purely local, market. Pilots with complex medical histories are willing to travel for the right doctor.
    Trust matters more than convenience. A pilot navigating a substance history, special issuance, or complex medical situation is searching for the right doctor — not the nearest one.
    HIMS cases are higher-value. One new HIMS or special-issuance patient can often cover months of campaign cost. The economics are fundamentally different from routine FAA medical exams.
    Specialized messaging is required. Generic AME renewal postcards don't speak to pilots with complex medical histories. HIMS-specific copy and positioning is essential.
    Consistent monthly presence builds recognition. Your postcard arrives before the pilot begins searching — not after they've already called someone else.
    Why 200-mile targeting makes sense for HIMS

    Standard AME campaigns often make sense within 50–100 miles. HIMS AMEs are different. Because HIMS designation is rare and pilots may travel for complex medical certification support, PlaneLists uses a broader regional radius for HIMS campaigns.

    Standard AME
    50 mi
    Routine exams — pilots choose the nearest available AME
    HIMS AME
    200 mi
    Pilots travel for the right specialist — proximity is secondary
    How it works

    Set up once.

    Runs every month.

    We handle the data, printing, and mailing. You control the campaigns.

    01 — ONBOARDING

    One call. We configure your 200-mile radius, certificate class targeting, and renewal window. We design a custom HIMS postcard built around your practice. You approve it once. We handle everything after that. You approve it once — it runs forever.

    02 — EVERY MONTH

    Every month, we query live FAA data for pilots within your radius approaching medical renewal. Your postcard is printed, addressed, and mailed automatically. Nothing enters your workflow.

    You do nothing.

    03 — RESULTS

    Pilots searching for a trusted HIMS specialist find your practice first. Complex cases, special issuance renewals, pilots who've been grounded — these are patients who need exactly what you offer. Your postcard arrives before their search begins. New pilots enter this window every month — it compounds over time.

    What's included

    Full service.
    Your staff stays focused on patients.

    Everything your practice needs to reach pilots systematically — with nothing to manage on your end.

    #1 —Design
    Custom HIMS postcard

    A custom HIMS postcard built around your credentials, specialty, and practice — not a template. Refreshed every six months to maintain relevance.

    #2 —Automation
    Runs without you

    We pull fresh FAA data on the same date every month. No dashboard to check, no campaign to trigger, no staff time required.

    #3 —Reach
    200-mile radius

    Standard AME campaigns target 50–100 miles. Your HIMS designation justifies a 200-mile radius — and the patient travel behavior to match.

    #4 —Reporting
    Regional intelligence

    Every month, a regional intelligence summary arrives in your inbox. Which renewal windows were targeted. How many pilots reached. Where demand is concentrating.

    #5 —Consultation
    Quarterly market review

    Quarterly, we review your regional market with you — renewal trends, campaign performance, targeting adjustments. A managed specialist market review conducted by people who understand HIMS economics.

    #6 —Exclusivity
    Protected market access

    Once your area is active, we do not onboard competing HIMS practices targeting the same regional pilot market through PlaneLists. Your regional visibility is protected.

    Simple pricing

    Managed regional growth for HIMS AMEs.Self-service campaigns for standard AMEs.

    No long-term contract. We recommend a 90-day initial campaign so your market sees consistent monthly outreach before evaluating results.

    Managed HIMS Growth · Recommended
    Managed HIMS Growth
    $450/mo
    + postcard production, typically under $1/card
    Built for HIMS-designated AMEs who want consistent regional patient flow without managing campaigns.
    HIMS-designated AMEs · fully managed · 200-mile regional radius
    Regional HIMS market review before launch
    Custom HIMS postcard — designed around your credentials
    New postcard design every 6 months
    Fresh FAA data pulled monthly — automated execution
    Monthly regional intelligence summary delivered
    Quarterly market review call
    Protected regional market access
    No ongoing campaign management required after approval
    Book a HIMS Market Review →
    One new HIMS or special-issuance patient can often cover months of campaign cost. Actual results vary by region, postcard volume, patient mix, and practice economics.
    No long-term contract. We recommend a 90-day initial campaign.
    Self-Service AME Campaigns
    Self-Service AME
    $149/mo
    + postcard production, typically under $1/card
    For regular and senior AMEs who want simple local FAA medical renewal postcard campaigns.
    Regular & Senior AMEs · self-service · local targeting
    Full campaign builder dashboard
    Recurring automated monthly campaigns
    Template postcard library
    Fresh FAA data for each campaign
    Campaign history & reporting dashboard
    No custom HIMS postcard design
    No regional market review or consultation
    No protected market access
    No managed campaign optimization
    Start Self-Service →
    No commitment — cancel or upgrade anytime.
    Not HIMS-designated? Self-service renewal campaigns are available for regular and senior AMEs who want simple local postcard automation without the managed service.
    View Self-Service AME Campaigns →
    Standard plan · $149/month
    Automated postcard campaigns · FAA pilot data · Cancel anytime